ASICS Jaipur store opened its doors at Pacific Mall in October, marking the Japanese brand’s 150th outlet in India. The launch is the third company‑owned, company‑operated ASICS shop in the country, underscoring a steady expansion strategy.
Key takeaways
- Location: Pacific Mall, Mansarovar, Jaipur
- Milestone: 150th store in India
- Type: Third company‑owned, company‑operated outlet
- Product range: Running shoes, apparel, accessories
- Future: More company‑owned stores planned
ASICS Jaipur store milestones
The new shop pushes the total ASICS footprint in India to 150 locations. Before the launch the brand operated just under 150 stores, a mix of franchise and company‑owned formats. The addition of the Jaipur outlet brings the count of fully owned stores to three, highlighting a shift toward greater direct control over retail experience.
Location and design
Pacific Mall in the Mansarovar district draws a diverse crowd of shoppers from across Jaipur. The ASICS Jaipur store occupies a spacious retail area, featuring a bright interior, dedicated running zones, and interactive product displays. Large glass panels allow passers‑by to glimpse the latest sneaker releases, creating an inviting storefront.
Market impact
India’s sports‑wear market has been growing at double‑digit rates, driven by rising health awareness and a youthful demographic. By adding a company‑owned outlet in a fast‑growing city like Jaipur, ASICS strengthens its brand presence and competes more directly with rivals such as Nike and Adidas.
What shoppers can expect
The store showcases the brand’s full lineup, from Gel‑Nimbus running shoes to lifestyle sneakers and performance apparel. Knowledgeable staff offer gait analysis and personalized fitting, a service typically reserved for flagship locations. Seasonal promotions and loyalty programmes are also available.
Future expansion plans
ASICS officials indicated that the Jaipur opening is part of a broader push to increase the proportion of company‑owned stores. While exact numbers were not disclosed, the brand aims to open several more directly managed outlets in tier‑2 and tier‑3 cities over the next two years.
Customers can visit the ASICS Jaipur store today, explore the latest collections, and benefit from in‑store expertise. The outlet’s opening signals continued confidence in India’s retail landscape.
FAQ
Where is the new ASICS store located?
The store is inside Pacific Mall in the Mansarovar area of Jaipur.
How many ASICS stores are now in India?
The launch brings the total to 150 stores nationwide.
Is the Jaipur outlet company‑owned?
Yes, it is the third company‑owned, company‑operated ASICS store in India.
What products are available at the new store?
Running shoes, lifestyle sneakers, performance apparel and accessories are all on display.
Does ASICS plan more company‑owned stores in India?
Company officials say more directly managed outlets are planned for tier‑2 and tier‑3 cities.
Sources
- NewsBytes: ASICS opens 150th Indian store at Jaipur's Pacific Mall
- Indian Retailer: MINISO Opens One of Its Biggest Stores at Pacific Mall Jaipur
- The Economic Times: ASICS opens 150th store in India
- Apparel Resources: Asics Opens 150th Store in India With Third Coco Outlet in Jaipur
- FashionNetwork – The World's Fashion Business News: Asics opens 150th India store in Jaipur
