The launch of Dei Group Ltd’s Organic New Earth (O.N.E)
fertilizer marks a pivotal moment in Uganda’s agricultural sector, promising to tackle long-standing challenges of low productivity, soil degradation, and farmer incomes. Uganda, a country where over 70% of the population is engaged in agriculture—according to the Uganda Bureau of Statistics (UBOS)—has long grappled with declining soil fertility and minimal fertilizer use. Despite agriculture contributing about 24% to Uganda’s GDP and employing millions, productivity levels have remained stubbornly low, with fertilizer application averaging just 2 kilograms per hectare—far below the recommended 200 kg/ha for optimal output.
This stark gap has left Ugandan farmers unable to compete with their regional counterparts, limiting both food security and economic growth. The introduction of O.N.E. fertilizer offers hope for reversing these trends. The organic product is engineered not only to improve crop yields but also to rehabilitate degraded soils, a critical need in a country battling the effects of soil exhaustion and climate change.
Herbert Gasasira, Operations Manager at Dei Group, emphasized that O.N.E. is designed to increase both the quality and quantity of yields. This improvement is expected to elevate farmer incomes, stimulate rural economies, and contribute to national food security. “By using O.N.E., we are not just nurturing crops—we are contributing food security for families and the nation at large,” Gasasira noted.
Dr. Mathias Magoola, Founder and Managing Director of Dei Biopharma Ltd, highlighted the broader economic opportunities, pointing to international markets. “The U.S. has a huge demand for agricultural products, and tapping into this can change Uganda’s economic landscape,” he said, reinforcing the potential of agriculture as a growth engine for the country.
Adding a powerful voice to the conversation, Jimmy Sherlock, CEO and Founder of Dei Organics, described the launch as nothing short of divine intervention. “This is a great blessing to Uganda; it could be the blessing that God promised—to heal our soil with such a transformative organic substance,” Sherlock said. “It will change the agricultural sector, boost incomes, and improve the livelihoods of Ugandans. This is a blessing from God Himself, delivered through this unique technology.”
A New Agricultural Dawn?
The launch of O.N.E represents more than just a product; it symbolizes a shift towards sustainable, high-value farming in Uganda. If supported by effective distribution, affordable pricing, and farmer education, O.N.E could indeed change the narrative—leading to higher productivity, better incomes, and improved standards of living for millions of Ugandans.